Kitao was a new emerging skincare brand in the J-Beauty category in the US. Kitao was looking to hold influencer events to introduce the brand as a whole to the US market. Faced with the challenge of Covid-19, Landing was slated to come up with an influencer marketing event strategy that would effectively and authentically introduce Kitao for brand awareness.
Landing hosted a series of mini events, each with a different theme, interactive opportunity, and influencer and/or celebrity host. Each event targeted a unique subset of influencers with different follower bases.
In addition to building overall brand awareness, Kitao’s sales tripled for the following weeks after the event.
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