Platform Basics: What You Need To Know To Make The Most Out Of Landing
The Landing platform can do more than ever before to help boost your retail business. No matter your stage or size, there’s a tool to help you take your business to the next level. Here’s a look at all the features you could be using to improve your results. Product Sourcing & Retailer Discovery: Retailers […]
Why Does Packaging Matter?
Kitao approached Landing International in 2018 for assistance in securing U.S. distribution. After assessing the brand’s products, Landing saw opportunities for Kitao to repackage in order to create an on-shelf presence that would appeal more to both retail buyers and beauty consumers. Landing developed a cost-effective solution to visibly revamp the products within the brand’s […]
Product Development Strategy
Emerging K-Beauty brand Hanskin approached Landing International in 2018 with the goal of expanding their distribution to the U.S. market. The brand’s existing SKUs, sold mainly in Korea and other Asian markets, lacked the consistency and messaging coherence expected by U.S. beauty retailers and Hanskin expressed a willingness to create product specifically to meet the […]
Understanding your Purchase Orders
Decode Your Purchase Orders! We’re here to help you understand exactly what every term on your order means.
Platform 101: Help Buyers Discover your Products in Curations
What’s next? Here’s how to help buyers discover your products in curations
4 Important Insights from Our Clean Beauty Webinar
1:Customers Demand Transparency in Standards There is more skepticism among consumers for greenwashed marketing and undefinable terms like toxin-free and chemical-free. They want to see real transparency from brands, not just marketing buzzwords. 2:Brands Need To Have Their Own Perspective While looking to the standards of clean beauty retailers like Credo is a great place […]
4 Clean Beauty Insights You Need To Know
So you want to break into the clean beauty category? Landing tapped clean beauty thought-leaders from both the brand and retailer side for their key learnings in the category. Here’s four essential insights you need to know. Customers Demand Transparency in Standards Keep it real! There is more skepticism than ever among consumers for greenwashed […]
Train With The Pros
On May 4, Landing CEO Sarah Chung was joined by Laura Garlitos, founder of Focus on Beauty Brands, and Rob Robinson, founder of BeautyStat Cosmetics, for an in-depth conversation on the best practices of retail training. Key Takeaways from the Webinar Include: Focus On Bestsellers Don’t expect associates to remember every product in your assortment. […]
Premium Perks for Every Brand Stage & Size
As the only tech platform made by beauty experts for the beauty and wellness industry, everything we do here at Landing HQ is designed to level the playing field for indie beauty brands–making it easier for you to succeed at retail and beyond. While many of our platform’s features are available with our free subscription, […]