<strong>Four Brands That Reached Retail Success with Landing </strong>
Since we got our start in 2016, Landing has helped over 100 brands break into U.S. beauty retail. A resource for leading retailers like Ulta, Target, Dermstore and more, our platform helps brands connect with retail buyers and support sell-through once they’re in store. Today, some of the most exciting emerging brands that you see […]
What You Missed From Our K-Beauty Webinar
Since it first hit the American beauty scene in the 1980s with just a few large brands, K-Beauty has experienced an enormous surge in the U.S. market–reaching a peak between 2013 and 2017 when Korean exports to the United States increased by 389%. Today, the K-Beauty landscape in the U.S. market is experiencing a […]
The Big Changes Coming Soon to Landing International
Since Landing launched in 2016, we’ve had a vision of using technology to level the retail playing field in the beauty industry. With this vision in our sights, we’ve spent the last two years developing some exciting updates to our platform and the way we do business with our brand partners. Here’s a sneak peek […]
Clean Beauty Trend Report: January 2022
It’s a new year, and with it, beauty brands and retailers are beginning to announce their most exciting new initiatives. As our industry’s fastest growing segment, clean beauty shows no signs of slowing down–instead, it’s shifting to reflect changes in consumer demand. Read on to discover four clean beauty trends to watch.
Four Retail Experts on Why Training Is Essential
When faced with what has traditionally been a high-cost endeavor, many indie brands are left wondering: Is the expense of training really worth it? The answer is a resounding yes. Across the industry, brand founders and retailers alike have validated that smart training programs can make a huge difference in your retail sales. Here are […]
How to Shift Your Training Strategy for the COVID Era
There’s no doubt about it: for your brand to succeed at retail, you must have a plan to train in-store sales associates. But with COVID restrictions, travel woes, and staffing shortages, executing a solid training program is no small task. Here are a few ways to respond to COVID era changes and adapt your training […]
What to Pitch: December
December is not a busy month for pitching but January is just around the corner so this is a good time to finish your following year product and promotional planning.
How to Win at Retail in 2022
The New Year is officially here, and with it a whole new set of retail sales goals. So how can you set your brand up for success? Here are a few things to keep in mind as you create your annual gameplan. Pitch the Right Retailers: So you think sending hundreds of boilerplate pitch emails […]
What Does It Mean to Be an Ethical Beauty Brand in 2022?
For over a decade, clean beauty has been one of our industry’s fastest growing categories.